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XBox Champagne – Life Is Short
Microsoft promoted the XBox launch in Europe with a viral campaign, “Champagne”, in the lead up to the console’s release in March 2002. The campaign introduced potential gamers to the philosophy of...
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XBox Mosquito says Play More
Microsoft’s release of the XBox game console in 2003 was pushed in the UK with “Mosquito”, a television commercial celebrating the value of purpose and play in a short life. We’re presented with the...
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British Airways Christmas
British Airways invites people to come together this Christmas in print and online advertisements using shadows to create perhaps a star, perhaps a plane? The ads are part of a competition in which...
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Levis Originals Never Fit
Levi’s Originals Never Fit print ad, “Cheerleaders”, has won a Yellow Pencil at the D&AD Awards. The ad is part of a set of six, including “Dad”, “Audience”, “Cops”, “Guard” and “Firing Squad”....
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